#02 Peak Into The Chaos
Systems of organized chaos produce innovation & creativity
A second post, who would have thought… While I’ll share more personal updates in the future, I’ll defer this time to keep things focused.
Today’s goal is to give a quick snapshot of the projects that 0Flips is currently running, supporting, or incubating. In future posts, I’ll dig deeper into each one.
Active Projects
LVL Wellbeing – I spent nearly four years helping build this UAE wellbeing company and one of the strongest tech teams I’ve had the pleasure to work with. After downsizing earlier this year, the technology team transitioned under 0Flips, where we continue development and support.
Tribe – I co-founded this UAE-based company as CTO at the same time 0Flips began operations. Tribe is working with Dubai regulators to tokenize real estate. After incorporating in June, Tribe has already passed its first stage of VARA licensing and submitted the second stage a few weeks ago. This project has the potential to set technical and operational precedents in making real estate accessible to those squeezed out of the market, with a model that could expand globally. Beyond my co-founder role, 0Flips also supports Tribe on product and engineering from Canada in a consultancy capacity.
Podia – Originally championed by Dubai leadership with the ambition of preparing local athletes for future Olympics, this initiative required a structured approach to grassroots sport, talent identification, and facility use. After a summer pause, 0Flips picked it up for further research. Having personally invested heavily on my kids’ sports, I realized the global potential to serve both government initiatives and grassroots development—covering athlete branding, resource access, and facility utilization. Podia is now being incubated within 0Flips.
0Pro – A personal project I started just two weeks ago to solve a long-standing frustration: managing products and businesses efficiently. The immediate frustration was once again having to choose between Jira, Shortcut, or Linear to track work, not because we needed it, but for compliance and investor due diligence, despite knowing most of the non-tech team wouldn’t use it. With a background in rolling out information management frameworks across the Army, I believe there’s a simpler way to manage scaleups than today’s startup-oriented tools designed for developers only. Success TBD.
In Queue
The Loyalty App – A multi-faceted project aiming to reshape marketing fundamentals in the way Google Ads once did. The vision is to rebalance the brand–consumer dynamic from reach to demand creation, giving consumers more say in how they engage with brands, while brands invest more in meaningful interactions. Imagine… your phone (or future AR glasses) buzzing as a digital Nike plane flies overhead, dropping a shoebox a few blocks away—first 10 to get there, score free shoes.
Project Votes – With politics strained by misinformation and eroding trust, there’s an opportunity to use technology to track representatives’ performance against promises and simplify how citizens understand their systems. Done right, this could highlight positive grassroots work and reduce the dominance of traditional “politics.”
Even More
Two ideas may fold into 0Pro:
Semi-automated performance management using living job/role descriptions. Are you doing what you were hired to do?
Mapping AI agent frameworks to real-world roles, stripping away jargon and over-engineering.
Other projects sit further down the queue and may surface in later posts.
Conclusion
This is a first peek into my chaos box. Many of these ideas have been years in the making, and with the formalization of 0Flips, we’ll dedicate resources to exploring, building, and validating them. If you’re passionate about solving in these spaces—or bring expertise in any relevant lane—reach out. Otherwise, expect future posts where I’ll dig deeper into individual projects.
Closing Ask 🙏
Having spent many years working with many government grant programs, I understand how time consuming this can become when trying to balance it with other commitments. Any recommendations for exceptional or rising star fractional ops managers that specialize in, or passionate to learn to, manage government grants for early startups/scaleups would be greatly appreciated.


